Mrs. Freshley’s, an award-winning line of snack cakes and pastries from Flowers Foods, is flaunting a fresh new look this spring: redesigned packaging with a contemporary twist and a logo to match.
The packaging highlights Mrs. Freshley’s delicious sweets though vivid colors and easy-to-read product descriptions. The cellophane-wrapped, single-serve packages showcases products through a clear view window or a mouthwatering photo.
Mrs. Freshley’s new logo boasts a bright, bold color scheme of red, white and gold tones to compliment the large, eye-catching font. The logo features the brand’s new tagline, which encourages consumers to “Make life sweeter!” by choosing Mrs. Freshley’s sweet treats. After the brand conducted an initial round of research, the results showed consumers prefer Mrs. Freshley’s new packaging due to the increased size of the logo and product images, which make it easier to spot on shelves.
“We’re thrilled to introduce our new packaging to our consumers,” said Meredith Butler, Mrs. Freshley’s brand manager. “The updated packaging conveys the message that this is the snack of today’s on the go lifestyle or anytime.”
Mrs. Freshley’s new packaging will be introduced nationwide over the next six months, so consumers can be on the lookout for it everywhere Mrs. Freshley’s products are sold. To learn more, please visit Mrs. Freshley’s website at www.mrsfreshleys.com.
About Mrs. Freshley’s
Mrs. Freshley’s, an award-winning brand synonymous with innovation, quality and great taste for more than 21 years, is available in grocery retailers, convenience stores and the vending market nationwide. With more than 50 different snack cakes and pastries, everyone is sure to enjoy the go-to classics or find a new favorite. Visit www.mrsfreshleys.com for product information, recipe ideas and more.
