Moosylvania, a MO-based independent ad agency, released a survey of Millennials that revealed the marketing and products of several major consumer packaged goods companies resonated with the large consumer group, according to Business Insider.
Starbucks ranked the highest for its ever expanding offerings and consumer contests. Getting consumers involved also pushed up the third most favorite brand, Frito-Lay, due to its Do Us A Flavor contest. Hershey also ranked in the top 5 for its commitment to removing artificial colors from its chocolate.
Fresh, innovative and healthy were very common among many of the brands chosen, including many retailers and fast casual restaurants.
