CLIF® Bar Spreads Holiday Cheer With Brand New Seasonal Flavor

Oct. 15, 2015

EMERYVILLE, Calif.--(BUSINESS WIRE)--CLIF® Bar unwraps its holiday energy bar offerings with a scrumptious new Hot Chocolate flavor. Crafted with organic ingredients by athletes and foodies in the CLIF Kitchen, all CLIF Bar seasonal flavors deliver delicious and wonderfully wintery nutrition for sustained energy.

Now in its 13th year, the limited-edition CLIF Bar seasonal lineup includes: Hot Chocolate, Iced Gingerbread and Spiced Pumpkin Pie. All three seasonal flavors are available nationwide while supplies last (SRP $1.39).

“Picturing snowy slopes, winter gear and mugs of hot cocoa, we saw an opportunity to bring this quintessential holiday flavor to our seasonal lineup for all cold-weather adventures,” said Dan Hickle, vice president of CLIF brands. "We’re excited to kick-off the season with our limited-edition CLIF Bar flavors and a continued partnership with Protect Our Winters.”

CLIF Bar will donate 1 percent of net sales to Protect Our Winters, a not-for-profit organization fighting against climate change. CLIF Bar and Protect Our Winters are dedicated to educating, engaging and mobilizing the winter sports community to protect the places we play.

“CLIF Bar’s continued support has an enormous impact for our organization,” said Team CLIF Bar snowboarder and Protect Our Winters founder, Jeremy Jones. “Together we can leverage a powerful partnership to fight climate change through education, activism and support of community-based initiatives.”

Like all CLIF Bar flavors, Hot Chocolate, Iced Gingerbread and Spiced Pumpkin Pie are crafted with 70 percent organic ingredients and are a good source of protein. All Clif Bar & Company foods have zero grams trans fat, and do not contain partially-hydrogenated oils, high fructose corn syrup, or artificial flavors. In addition, Clif Bar & Company only sources ingredients that are not genetically engineered.

About Clif Bar & Company

Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit, check out our Facebook page at and follow us on Twitter at:


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