The Denver Broncos NFL team will unveil a Bud Light Twitter vending machine during their game against the Minnesota Vikings on Sunday, Oct. 4, reports DenverBroncos.com.
Users will be prompted to tweet a specific message—along with a unique hashtag—in order for the machine to dispense prizes which include ticket upgrades, vouchers for free beer, Broncos merchandise and skis signed by former quarterback Jake Plummer.
The source reports that this is the first time this technology is being used by any NFL team.
