SAN FRANCISCO, Aug. 25, 2015 /PRNewswire/ -- Salesforce, the Customer Success Platform and world's #1 CRM company, today introduced Salesforce Financial Services Cloud, transforming the client-advisor relationship for the digital age. With Salesforce Financial Services Cloud, the company's first industry-specific product, Salesforce is empowering advisors to build deeper, 1-to-1 client relationships, be more productive, and engage more holistically with clients anywhere and on any device. Leveraging the new Salesforce Lightning Experience, an entirely new user experience that also launched today, Salesforce Financial Services Cloud is modern, intuitive and intelligent, bringing new levels of efficiency to advisors.
In the next five years, more than $2 trillion in wealth is expected to transfer between generations. Today's financial advisors need to meet the needs of clients set to inherit this wealth, and who are increasingly social, mobile, connected and seeking significantly more collaboration. In fact, 55% of investors want the opportunity to collaborate with their advisors, yet very few are able to do so today. To succeed, advisors must free up time from administrative tasks and build deeper relationships with clients and their families.
Introducing Salesforce Financial Services Cloud
The new Salesforce Financial Services Cloud is transforming the client-advisor relationship by delivering more personalized client experiences, increasing agent productivity and enabling collaboration like never before.
- Build Deeper, 1-to-1 Client Relationships: The Client Profile in Salesforce Financial Services Cloud allows advisors to see all of their clients' information in one place, with instant access to tear-sheets, financial accounts and goals. In addition, as wealth is transferred between generations, advisors need to gain a more complete picture of everyone in the family. The Client Profile's Relationship component enables advisors to visualize and manage relationships with extended family members. Advisors can now map and build 1-to-1 relationships with each member of their clients' households, using relevant information to manage their individual goals, such as budgeting for college, buying a new home or planning a summer vacation.
- Increase Productivity: A frequent complaint among financial advisors is that they spend half their day on manual and paper-based tasks to prepare for meetings. Salesforce Financial Services Cloud's Advisor Today homepage is built to enhance advisor productivity by automating administrative tasks and giving advisors more time to focus on their entire book of business. They can check information on client accounts, such as gains and losses, and review relevant market insights. And rather than toggling between systems, advisors can stay on top of their most critical tasks throughout the day with the Salesforce Financial Services Cloud Assistant. It aggregates information from multiple systems and creates comprehensive advisor to-do lists, including proactive alerts for leads and tasks.
- Engage with Clients Everywhere: With Salesforce Financial Services Cloud Private Client Communities, advisors can easily collaborate with clients and other stakeholders within the client's household. In addition, an entire advisory team, including third parties, can come together to provide clients with collaborative advice. And because advisors can access the Salesforce Financial Services Cloud app from any device, they can give ongoing advice in micro-moments to their clients. They no longer have to schedule quarterly meetings to connect with customers -- they can quickly and easily share information, proactively respond to questions and more, all while in a cab or waiting in the coffee line.