McDonald’s Launches Beverage-Focused Loyalty Program Through Mobile App

McDonald’s has introduced a new mobile app with a loyalty program centered on its beverages. The Chicago Tribune reports that the quick-serve giant released its mobile app in the San Diego, CA area that allows customers to earn a free beverage after five purchases of McCafe drinks such as coffee and shakes. The company hopes to make the mobile app available nationally by October.

Editor's Note: The vending industry will need to invest in their own reward and loyalty programs as well if they are to compete for the consumer's foodservice dollar.