Tastykake® Introduces Mini Cupcake Line

Aug. 10, 2015

PHILADELPHIA, Aug. 7, 2015 — Snack cake brand Tastykake has just launched a new line of Mini Cupcakes. The line includes mini versions of two of Tastykake’s classic treats and one new variety sure to become a fan favorite. Two of the cakes feature REESE’S® and HERSHEY’S® Brand ingredients.

The Tastykake Mini Cupcake varieties are

  • Mini Peanut Butter Swirly Cupcakes, which feature chocolate cupcakes filled with peanut butter creme and topped with peanut butter icing made with REESE’S® Brand Peanut Butter. 
  •  Mini Swirly Cupcakes with chocolate cake made with HERSHEY’S® Cocoa topped with chocolate icing and white creme filling.
  • Mini Koffee Kake Cupcakes, which are crumb-covered, creme-filled coffee cake cupcakes.

Tastykake’s Mini Cupcakes are a sweet addition to any pantry. Each box comes with eight packs of three mini cakes. The box has been designed with a perforated tear tab that creates an opening for consumers to see how many packs are inside. This makes it easier to grab a snack and to see when it’s time to restock. Tastykake Mini Cupcakes are available for $3.99 everywhere Tastykake is sold.

“We’re thrilled to provide mini versions of classic and new Tastykake treats for fans to enjoy and expand our flavor offerings,” said Brent Bradshaw, Flowers Foods’ vice president of cake marketing. “These new treats are great for sharing and conveniently packaged for both on-the-go and at-home snacking.”

A serving size of three cupcakes under 200 calories makes Tastykake’s Mini Cupcakes perfectly portioned little indulgences for a sweet break anytime.

Visit wwww.tastykake.com or www.facebook.com/tastykake for more information. 

About Tastykake

A snack favorite since 1914, Tastykake offers a complete line of snack cakes, pies, cookies, and donuts available in supermarkets and other retail outlets throughout the East Coast, South, and Southwest. Celebrated for their freshness and quality, Tastykakes include such classics as Krimpets, Kandy Kakes and Juniors, and new hits like Kandy Bar Kakes. One taste of a Tastykake and you’ll know why they have been a favorite of many for more than 100 years. Tastykake is a brand of Flowers Foods, Inc. (NYSE: FLO), one of the largest baking companies in the U.S. For more information on Tastykakes or Flowers Foods visit www.tastykake.com or www.flowersfoods.com.

The HERSHEY’S® and REESE’S® trademarks and trade dress are used under license.