Chobani announced that it was selected by the U.S. Department of Agriculture (USDA) as the main provider of Greek Yogurt to K-12 school meal programs around the country. The company will offer its yogurt at significantly reduced prices. The USDA program will help make Chobani® Greek Yogurt available for nutrition professionals to put on school menus nationwide.
"When it comes to kids, for us it's less about making money or moving market share," said Peter McGuinness, chief marketing officer, Chobani. "It's more about making an investment in children and providing them with healthier options in school – better food for more children."
Chobani was selected by the USDA in 2013 to be the exclusive provider of Greek Yogurt in a pilot program in several states, an initiative that expanded in early 2015 as a permanent program. This most recent bid was the first that invited all states to participate, with 10 states electing to take part: Arizona, California, Connecticut, Idaho, Iowa, Missouri, New York, North Carolina, Vermont, and Washington.
