CHICAGO – July 15, 2015 – NAMA’s nutrition and wellness efforts, including the FitPick® program, will be prominently featured throughout the NAMA Fly-In, underscoring the importance of the industry’s commitment during the inaugural advocacy event taking place July 21-22 in Washington, D.C.
“Given today’s health and wellness challenges, our industry’s efforts to provide consumers with nutrition information and better for you snack options is more important than ever,” said Roni Moore, NAMA Vice President of Marketing and Public Relations.
“The refreshment services industry has had a commitment to nutrition since 2005 with FitPick. Sharing information with our elected officials on the program will enhance awareness of how FitPick is an important part of the nutrition solution.”
NAMA will host a special reception Wednesday, July 22 from noon - 2 p.m. at the U.S. House Rayburn Building, Room B-339, on Capitol Hill. The event will showcase high-tech vending machines – including a Crane FitPick machine, two diji-touch® machines and Canteen’s enr.G® machine -- stocked with a selection of the industry’s “better for you” and FitPick-compliant products, along with traditional favorites.
Members of Congress and Congressional staff will sample products, meet industry leaders and constituents and see the FitPick program at work. FitPick-branded water bottles will be given to members of Congress and their staffs during Capitol Hill visits on Wednesday, July 22, enhancing longer-term brand awareness.
“We are excited to share the success of the FitPick program with elected officials and their staff members so they can see the value of the program firsthand and better understand the work our industry is doing to provide consumers with nutrition information and healthier snack options,” said Mark Stein, co-owner of Mark Vend and former NAMA board member.
NAMA’s inaugural Fly-In, to be held July 21-22 in Washington, D.C., is the first and most comprehensive vending and refreshment services industry legislative effort to date, featuring more than 200 registered participants from 34 states and Washington, DC. The Capitol Hill Day portion of the Fly-In involves meetings with NAMA members and elected officials focusing on key industry issues including nutrition, coin and currency and small business regulatory reform. Event sponsors include more than 50 of the industry’s leading companies. To register for the event, please visit www.namavoice.org.
Founded in 1936, NAMA is the association representing the $25 billion U.S. vending and refreshment service industry. With more than 1250 member companies – including many of the world’s most recognized brands – NAMA provides advocacy, education and research for its membership. Visit NAMA on Facebook, Twitter and LinkedIn.
