Famous Amos® Celebrates 40 Years With Exciting On-Pack Promotion

July 13, 2015

ELMHURST, IL July, 2015- Kellogg is excited to celebrate 40 years of Famous Amos® cookies with a cross channel promotion. In 1975, Wally Amos was inspired by a passed down family recipe and perfected the ultimate chocolate chip cookie.  With the commitment to use only the best ingredients, he then started his own company.  Wally’s homemade-tasting cookies with semi-sweet chocolate chips and flavorful nuts were so special they became famous just by word of mouth.  Today, Famous Amos® cookies still meet these high expectations and are enjoyed by all true cookie lovers. 

From May to December of 2015 consumers have a chance to win a Famous Amos® Collector Cookie Jar. Capturing the nostalgia of growing up with these delicious cookies, the text to win promotion will live on 2 oz. packages of Famous Amos® Chocolate Chip cookies for Vending and Grab & Go 3 oz. packages of Famous Amos® Chocolate Chip cookies for C-Stores and Micro Markets, as well as specially marked packages in Grocery.  Bright celebratory graphics are designed to attract attention at shelf and generate excitement (and sales) in cookie lovers.  Come celebrate with Famous Amos® cookies!

To learn more about this product and tools to help grow your business, call 877-511-5777 or visit www.KelloggsSpecialtyChannels.com or www.KelloggsConvenience.com.

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better DaysTM initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

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