As part of its “Do Us A Flavor” campaign, the Lay's brand plans to debut an oversized vending machine in Los Angeles, CA, that will dispense the four finalist flavors in mystery packaging, offering fans the chance to put their palates to the test and guess what flavors they taste. The Lay's brand also will share clues about the four finalist flavors and the locations that inspired them through its social media channels leading up to the much-anticipated flavor reveal later this summer.
PepsiCo has held "Do Us A Flavor" contests in numerous countries with consumers suggesting millions of ideas for chips flavors around the world. In July 2012, the Lay's brand launched its first "Do Us A Flavor" contest in the U.S., which resulted in Lay's Cheesy Garlic Bread submitted by Karen Weber-Mendham, a children's librarian from Land O'Lakes, Wis., being selected as the first million-dollar winner. The contest returned to the U.S. for a second time in January 2014 with Lay's Kettle Cooked Wasabi Ginger, submitted by Meneko Spigner McBeth of Deptford, N.J., crowned the winner.
