Kellogg Co. is rumored to be starting a snack subscription service, Bloomberg reports. Two people familiar with Kellogg’s plan revealed that the company has collected a team to create the direct-to-consumer food service.
The move comes as General Mills discontinued its snack subscription offering called Nibblr, which has been up and running for a year and a half, Bloomberg said.
Starbucks similarly debuted a coffee subscription service earlier this year.
