The Pittsburgh Penguins National Hockey League (NHL) team surprised fans by using a social media vending machine to dole out team memorabilia such as signed pucks, jerseys and tickets before the start of the first-round playoff series, CBS Pittsburgh reports.
Users of the machine were directed to tweet their favorite Penguins playoff moment in order to win one of the many prizes. In turn, the machine created a unique hashtag for each person. When the hashtag was used, the machine dispensed a prize.