FDA Challenges KIND Bar Labels, Company Explains New Marketing Language

April 17, 2015
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KIND bars are undergoing a labeling change after the Food and Drug Administration (FDA) sent a warning letter to the company about calling several of its bars “healthy” when they didn't comply with FDA standards for using that word.

In the letter, the FDA explains that KIND makes claims the bars are "healthy", have "no trans fats" and use the word "plus" without meeting the requirements to do so, ABC News reports.

According to a post on the KIND Website, the company has will change the language on the four bars in question and its Website, but keep the recipes the same. It will continue to work with the FDA to bring all marketing language into compliance. The company stated, “Our team at KIND is fully committed to working alongside the FDA, and we’re moving quickly to comply with its request.”

At the core of the issue seems to be fat. According to KIND, the FDA regulatory standard for using the word “healthy” on a label means, among other things, the food item cannot have more than 3g of total fat or 1g of saturated fat per serving. Nuts, a prime ingredient in KIND bars and a food item generally considered healthy, include “nutritious fats that exceed the amount allowed under the FDA’s standard.”


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Kind Healthy Snacks Issues Allergy Alert Due To Potential Presence Of Peanut Protein In Strong & Kind Bars And Kind Healthy Grains Maple Pumpkin Seeds Bars

May 23, 2014
NEW YORK, May 21, 2014 /PRNewswire/ -- KIND Healthy Snacks (KIND) is voluntarily recalling STRONG & KIND bars as well as KIND Healthy Grains Maple Pumpkin Seeds with Sea Salt ...