NAMA Unveils Important New Industry Research At 2015 OneShow

March 11, 2015

(CHICAGO) March 11, 2015 – NAMA, the definitive source of information on the vending and refreshment services industry, will unveil brand new research from three cutting edge studies at the 2015 NAMA OneShow in Las Vegas. Key findings and applications will be discussed at this newly added education offering on April 21 during a half-day session entitled The Industry Research Triple Play.

“We’re very excited to unveil top-level findings from not one but three high-impact studies,” said Chip Potter, NAMA Vice President of Communications and Information Services. “The Industry Research Triple Play is a unique and exclusive opportunity for OneShow attendees to gain insight that will be essential to solid decision making and business building this year and into the future. Since there’s no extra charge for the sessions, the Triple Play adds incredible additional value to the OneShow experience. We encourage everyone to come a day early to benefit from this crucial insight.”

The Industry Research Triple Play was made possible through support from the NAMA Foundation and is included in 2015 OneShow registration. This half-day session takes place Tuesday, April 21 from 1:30 – 4 p.m. Findings from the three studies will be broken down as follows:

NAMA's 2014 Census of the Refreshment Services Industry: An Overview
Data provided by Technomic

Participants will explore top-level data (including benchmarking and sales) across vending, coffee service and micro markets that will impact their business in the coming year, and beyond. Session attendees will learn about:

  • Operator benchmarking data, including sales per route numbers and the impact of adopting nutritional standards
  • Vending, coffee service, micro market sales compared to entire foodservice industry
  • Total food and beverage sales
  • Operator statistics
  • Vending machine statistics
  • Operator outlook for 2017

Micro Market Consumer and Transactional Research Update 
Data by Bachtelle & Associates

A look at the fastest growing segment of the refreshment services industry: micro markets. From segment influencers to product and category volumes, consumer perspectives and competitive advantages, participants will learn about the latest developments in this rapidly expanding market segment.           

Defining the Refreshment Services Experience of the Future 
Data from Heart and Mind Strategies

NAMA recently completed a highly innovative consumer research study targeting millennials and will debut the findings at this session. Participants will learn about current consumer workplace trends that will help them revitalize the refreshment services experience, as well as realistic, target-driven strategies to engage millennials in the coffee service, vending and micro market space. 

Learn more about The Industry Research Triple Play at For more information about the 2015 NAMA OneShow, head to


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