Crane Merchandising Systems’ New VOCE Media Machine Offers Coffee Shop-Quality Taste

March 10, 2015

WILLISTON, S.C. – March 9, 2015 – Crane Merchandising Systems, a Crane Co. Company, today announced the launch of VOCE Media, its newest hot drink machine that features coffee shop-quality taste.

“VOCE Media combines high-quality coffee with the engaging consumer interaction of our Media platform to transform the consumer experience and increase sales,” said Tom Glomski, Vice President of Sales for North America and Europe. “VOCE Media is a great addition to our family of Media products and delivers on the Crane vision of connected and intelligent vending.”

VOCE has been employed by operators in Europe since 2012 where more than 12,000 machines have been fielded. In the United States, VOCE Media has been successfully piloted and demonstrated impressive same-store sales lift of over 100 percent.

“In the pilots, we found that VOCE Media delivers considerably more same-store sales lift when compared to older or refurbished coffee machines and allows operators to charge a higher vend price,” Glomski said. “We are proving that coffee machines are successful in this market if they offer a superior experience in terms of coffee taste, consumer engagement and machine reliability.”

VOCE Media employs proven Crane technology delivering class-leading reliability with customer data confirming up to 59 percent less service calls than competitor models and an extremely high operational up-time rate.

The VOCE Media range of up to 32 selections has the very latest retail coffee menus. With higher reliability, more consumer choice and higher quality beverages available, VOCE Media can unlock the potential of existing sites, help operators win new business and deliver a more profitable solution.


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Crane Merchandising Systems

June 1, 2011
Crane Co. is a diversified manufacturer of highly engineered industrial products.