Video: How Global Consumers Snack

Nov. 24, 2014

Nielsen TV interviews James Russo, SVP of Consumer Insights on global snacking preferences. Russo explains that snacking is a $374 billion global market; however, regional snacking preferences are as individual as the consumer. “We’re changing the way that we do snack,” said Russo in the video. “We’re not just snacking in-between meals; we’re snacking in place of meals.” Russo explains that in the U.S. salty snacks are consumers’ top snacking options. Watch video.