Discover A Whole New World Of Whole Grain With WHEAT THINS Popped

Sept. 11, 2014

E. Hanover, NJ – September 10, 2014 – Global snacking powerhouse Mondelez International, Inc. (NASDAQ:MDLZ), announces the foodservice and vending launch of WHEAT THINS Popped. Made with 7-8 grams of whole grain per bag1, WHEAT THINS Popped offers a lighter and crispier texture with the whole grains consumers seek. Available in two delicious flavors, Sea Salt and Sour Cream & Onion, each serving contains 90 calories, no cholesterol2, no HFCS, no partially hydrogenated oils and no artificial flavors or colors.

WHEAT THINS Popped offers foodservice operators a delicious way to satisfy consumers who are increasingly seeking positive nutritional inclusions such as fiber, protein and whole grain3—which is the most sought-after health benefit4, with wheat as the most-recognized whole grain5

Packed in cases of 36, 0.8 oz. single-serve WHEAT THINS Popped are perfectly sized to give foodservice and vending customers an easy grab ‘n’ go snack or lunch add-on.

For more information about WHEAT THINS Popped, visit:

1.Nutritionists recommend eating 3 or more servings of whole grain foods per day (about 16g whole grain per serving or at least 48g per day)

2.Adds a trivial amount of cholesterol

3.NPD Group Snacking in America 2012

4.FMI. 2010. US grocery shopper trends.  The Food Marketing Institute

5.Whole Grains Council, July 2013

About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum;Jacobs coffee and Tang powdered beverages. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit or follow us on Twitter at


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