Star Food Healthy Express Makes 400th Placement

Aug. 22, 2014

FT. LAUDERDALE --- (August 20, 2014) — Thanks to the addition of schools in Dallas, Texas; Knoxville, Tenn. and across Pinellas County Florida – there are now more than 400 Star Food Healthy Express machines feeding school children across the USA healthy meals for breakfast, lunch and snacks.

“This means as many as 100,000 meals are getting to kids every week of the 36-week school year,” said Joe Gilbert, GM and Vice President of VE South, based in Fort Lauderdale.  VE South is the parent company of Star Food. “This is a very conservative estimate and does not reflect the full capacity of the machines.”

“That’s about 3.6 million meals a year for kids who qualify for free or reduced cost meals at school.”

“Before Star Food many kids just did not have a chance to eat and make it to class – our machines serve healthy reimbursable, multi-component meals in less than 20 seconds,” said Gilbert.

High-tech and high- touch works for students say the school foodservice executives nationwide who utilize Star Food Healthy Express machines in their schools.  It works for schools too by better utilizing their nutrition staff and offering meal opportunities when the cafeteria might not be open, like early morning or during after school programs.

According to Bob Gottlieb, Director of Educational Services for Star Food, schools across the USA are looking for options to “Feed More Kids” and are turning to Star Food, the leader in reimbursable meal vending for schools.

“We just finished the School Nutrition Association’s big show and were swamped by school nutrition experts wanting to learn more.  We were the first to introduce this concept 8 years ago, and the schools understood right away what it could do for the kids and to impact the revenue they bring in through foodservice,” said Gottlieb.

V E South L C is one of the largest full-service vending machine companies in the Southeast and is headquartered in Fort Lauderdale at 4800 NW 15th Avenue, Suite B, Fort Lauderdale, FL  33309. Contact Bob Gottlieb at 877-857-3663 x1. For more information visit the website at:        


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Equipment Distributors

VE South, LLC

May 30, 2007
Florida's largest full line vending distributor. We represent most major manufacturers.