The National Automatic Merchandising Association has named Amy Fraser director of communications, effective immediately.
In her new position, Fraser will lead NAMA’s external and internal information flow and coordinate the association’s marketing strategies and public relations campaigns.
“Amy is a strategic, results-oriented communicator with proven experience in the food and beverage association community,” said NAMA executive vice president Eric Dell. “We’re thrilled to have her on the team and are confident she will be instrumental in telling the industry’s story.”
Fraser comes to NAMA from the Consumer Brands Association, where she led the 100-year-old trade group’s rebrand initiative. She also spearheaded CBA’s programs that achieved 30% membership growth in less than a year.
Prior to CBA, Fraser worked with MilkPEP, the group behind the Got Milk? campaign, and served on the issues and reputation management team at the National Cattlemen’s Beef Association. Both organizations command a prominent voice in Washington.
Founded in 1936, NAMA is the association representing the $31 billion U.S. convenience services industry.