Hal Steuber, former president of Associated Services Coffee Co., has been named the National Automatic Merchandising Association (NAMA) 2011 Coffee Legend.
Stu Case, chairman for NAMA’s CoffeeTea&Water 2011 (CT&W), will introduce the honoree at 10 a.m. Thursday morning, Oct. 20, during the event which will be held Tuesday through Thursday, Oct. 18 to 20, 2010 at Bally’s resort in Las Vegas.
Steuber’s vending career began in his father’s company in 1937, and 23 years later, he founded a large national vending firm, Servomation, with seven other vending companies. From 1963-1972 he was in charge of vending and food service in southern California, which included 7,000 vending machines and 25 cafeteria-type locations. During his last two years with Servomation, he ran a similar but smaller business in Northern California. In 1972, Steuber founded Associated Services Co., with his wife Diane, which became one of the larger coffee service firms in the country. He retired in 2005 and his son, Tom, now owns and runs the company.
A graduate of Stanford University and Stanford Graduate School of Business, Steuber lettered three times in football and rugby and received several athletic awards while in college.
“I have always admired Stuart Daw, the first person selected by NCSA as a Coffee Legend. To be selected as the second Coffee Legend is a great honor. Stuart was in a class by himself,” said Steuber in a prepared statement.
Coffee Legend inductees are selected from an exemplary group of individuals.
