2010 Winner Siluvathasan "Eddie" Ravienthira Culinary Ventures Vending, Union, N.J.

April 12, 2011

To be recognized as the route driver of the year takes more than just filling a vending machine. It's takes natural people skills, an open-mind to technology, and a positive outlook. These attributes are why Siluvathsan Edwin Ravienthira, who goes by "Eddie," has won the 7th annual route driver of the year award from Automatic Merchandiser, sponsored by Kraft Vending and OCS. Nominated by his operations manager, Ravienthira and the more than 200 nominees were scored in many areas, including years as a driver, number of machines serviced, miles traveled, accidents and citations, days missed, speed, thoroughness, customer compliments, truck condition, empty spirals and sales.

Committed to customers

One of the things Ravienthira enjoys most about his job is meeting different people. Providing quality service is something he takes very seriously. "He is great with our customers and is always one step ahead of their needs,” said Steve Mistretta, operations manager at Culinary Ventures.

Considered an excellent route driver role model by management, Ravienthira has perfect attendance, top marks in machine cleanliness, accountability, a professional appearance and a clean driving record. He has even become a mentor to the other route personnel as the company makes the transition to prekitting routes.

“As the vending industry implements more technology, we as route drivers are able to service additional customers on our route per week and at the same time increase the products sold, which increases our commissions,” said Ravienthira. It's clear he takes a positive attitude of what technology can bring to vending.

Culinary Ventures

Ravienthira has worked for Culinary Ventures for 17 years, before Tom DiNardo and Joe Belasco Jr. bought Culinary Ventures Service Group Inc. in 1994. The company offers full-line vending and office coffee service to the New York Metropolitan area.

About the Author

Emily Refermat | Editor

Emily has been living and breathing the vending industry since 2006 and became Editor in 2012. Usually Emily tries the new salted snack in the vending machine, unless she’s on deadline – then it’s a Snickers.

Feel free to reach Emily via email here or follow her on Twitter @VMW_Refermat.


Kraftvendingocs 10108893

Kraft Vending & OCS

Aug. 18, 2011
Description: With an unrivaled portfolio of brands people love, Kraft Vending & OCS is your strategic partner devoted to developing business solutions. Proudly marketing delicious...