The fourth World Cocoa Conference (WCC) was held in late April, and with 1,500 attendees from 65 countries it was the most interactive in the International Cocoa Organization’s (ICCO) series history, according to the ICCO. This conference was hosted by the government of the German Federal Republic and co-organized with the Federal Ministry of Food and Agriculture. Frank Mars, board member of Mars and platinum sponsor of the four-day event addressed the delegates. The official Welcome Address was given by German Federal Minister of Food and Agriculture, H.E. Ms. Julia Klöckner.
The keynote presentation was given by the ICCO executive director, Dr. Jean-Marc Anga, in which he offered his frank and open view of the current situation in the cocoa sector. Anga also outlined his vision for achieving the changes required for the Global Cocoa Agenda, agreed at the first WCC in 2012.
The audience took part in the presentations through extra impact interview, an interactive polling, and contributing to the active used Twitter wall during the event. In closing, the audience took part in the draft of the Berlin Declaration. The statement makes its content the most wide-ranging and representative position on the world cocoa sector yet produced by the WCC or the ICCO. See the final version of the Berlin Declaration here.
This conference was the most successful and interactive World Cocoa Conference yet.
