Jack Link’s Kicks Off 1,300-Mile Journey To Rebuild & Refuel Communities Affected By Natural Disaster

June 1, 2018

MINONG, Wis.--(BUSINESS WIRE)--According to Consumer Reports, 60 percent of U.S. homeowners are underinsured for a natural disaster1, often through no fault of their own. They may receive help in the immediate aftermath, but when the first responders and news crews move on, often so does the help, leaving many struggling to get back on their feet. That’s why Jack Link’s Protein Snacks and Team Rubicon are going the extra mile — more than 1,300 miles, in fact — to restore and refuel those who need help rebuilding in the aftermath. 

Starting today, Jack Link’s team members are rolling up their sleeves and hitting the road with Team Rubicon volunteers for the two-week journey from Jack Link’s headquarters in Minong, Wis., to Houston, which is still recovering from the devastation of Hurricane Harvey. The effort is part of the company-wide initiative Fueling the Front Lines, dedicated to rebuilding lives and restoring communities affected by natural disasters. Along the route, Jack Link’s and Team Rubicon will participate in service projects in cities including Minneapolis and Omaha, and help raise funds for ongoing disaster recovery efforts. 

“Far too many Americans know firsthand that rebuilding after disaster is a grueling journey that can take people weeks, months, even years,” said Tom “TD” Dixon, chief marketing officer of Jack Link's Protein Snacks. “At Jack Link's, we’re going the distance in partnership with Team Rubicon to deliver the strength of our team members and staying power of our protein-packed products where it matters most – on the front lines of helping families recover and rebuild from a natural disaster.” 

The journey culminates on June 12, National Jerky Day – a day Jack Link’s has dedicated to rebuilding lives and restoring communities still recovering from the devastation brought on by natural disasters. This year, Jack Link's employees will use National Jerky Day to join Team Rubicon on its new long-term recovery program, which will rebuild 100 homes affected by Hurricane Harvey. 

People can help Fuel the Front Lines by participating in Jack Link’s text-to-give campaign found on specially marked packages of Jack Link’s protein snacks. Each text triggers a $2 donation to Team Rubicon. Fans can also visit www.jacklinks.com/ourcause to donate and learn more about they can help answer the call. 

In 2017, Jack Link’s launched “Fueling the Front Lines,” a company-wide initiative through which it has joined forces with Team Rubicon, a veteran-led nonprofit organization that unites the skills of military veterans with first responders to provide disaster response services. The initiative is a multiyear partnership that will come to life through a fully integrated marketing campaign, including financial support, a national TV commercial hitting airwaves in June, digital marketing efforts to raise awareness for how people can help answer the call, and manpower from Jack Link’s team members to volunteer alongside Team Rubicon. 

“Team Rubicon helps people in some of the worst days of their lives and we’re proud to have partners like Jack Link's who share our do-whatever-it-takes attitude and help fuel this vitally important work,” said Jake Wood, CEO and co-founder of Team Rubicon. “Natural disasters don’t discriminate where they touch down, which houses they destroy, or which lives they upend. Together, we can all help communities restore, rebuild and recover.” 

Learn more about Fueling the Front Lines and how to help Jack Link’s and Team Rubicon bring critical aid to communities affected by natural disaster at JackLinks.com/OurCause. 


What You Don’t Know About Homeowners Insurance Could Cost You” ConsumerReports.com. June 18, 2017 

Jack Link’s® – Feed Your Wild Side® 

Founded by Jack Link in 1986, Jack Link’s Protein Snacks is the No. 1 meat snack brand worldwide. Proudly family owned and operated, the company is headquartered in Jack Link’s hometown of Minong, Wisconsin, where the company continues its legacy of crafting delicious, high-quality meat snacks. Jack Link’s offers more than 250 varieties of protein snacks, helping consumers everywhere to Feed Their Wild Side

About Team Rubicon 

Team Rubicon unites the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams. Team Rubicon is a nonprofit organization offering veterans a chance to continue their service by helping and empowering those afflicted by disasters, and also themselves. Programs and services are made possible by the support of individual donors, corporate partners, and the dedication of volunteers across the country. To join or support Team Rubicon's mission, visit www.teamrubiconusa.org