Hormel Introduces REV Wraps

Sept. 3, 2013

Hormel Foods introduces Hormel® REV® wraps; a protein-rich snack providing sustained, real energy to keep snackers fueled longer. Adding to the Hormel Foods portfolio of convenient and quality products, Hormel® REV® wraps are made with real meat and cheese and contain 15 grams of protein or more, making them a smart alternative to empty calorie snacks, according to the release.

“With snacking now known as the fourth meal occasion, the launch of Hormel® REV® wraps continues our efforts to bring a unique and convenient meat-based protein into this fast growing category,” said Steven J. Venenga, vice president of meat products marketing at Hormel Foods, in a prepared statement. “Our consumers told us they were interested in a protein-rich snack made with real ingredients that supports their families’ on- the-go lifestyle. To meet their need we employed our expertise in meat to create this new Hormel® REV® wraps product line.”

Hormel® REV® wraps come in single serve packages in eight varieties, including: Pepperoni Pizza, Ham and Cheese, Peppered Turkey, Meat Lovers Pizza, Italian Style Ham, Hot Peppered Ham, Italian Style and Spicy Italian Style. A three pack of Pepperoni Pizza is also available.

Hormel® REV® wraps key product highlights include:

Endurance: protein-rich to provide real sustaining energy;

Nutrition: made with real meat and cheese, an excellent source of protein and a good source of calcium;

Convenience: no preparation necessary, eaten hot or cold and designed to be hand-held and portable; and

Flavorful: classic deli combinations geared towards teens, as well as new, bold flavors for variety

Awareness for Hormel® REV® wraps is being driven through a multi-media advertising campaign starting in August. Created by BBDO Proximity Minn., the campaign is based on the insight that teens have endless passion for what they love to do ­and that the drive and determination that motivates them to achieve more requires a lot of energy. The theme of the campaign is “For those who are hungry” and brings to life a dual meaning of “hungry.” The campaign depicts the hunger teens have for pursuing their passions from athletics to academics and everything in between, and communicates how Hormel® REV® wraps provide the sustaining energy they need to fuel their journey. The multi-channel plan was developed by PHD Minneapolis and includes television, print and social media.