The Hershey Co. recently announced plans to bring an enhanced food labeling system to its U.S. product portfolio. Hershey will provide front-of-pack nutrition information to make it simple and easy for consumers to make choices about the role of confection in their lifestyle.
Hershey will begin to roll out front-of-pack nutrition information in the second half of 2013 and will evolve its product packaging across its varied pack types over the next several years. Hershey also will be updating its Website to provide consumer-friendly access to nutrition information.
According to the company, front-of-pack labeling is part of Hershey’s commitment to well-being— providing:
- A range of choices through a variety of portioned products,
- Outreach programs and events that offer tips and experiences to enjoy the goodness of a balanced lifestyle, and
- Simple nutrition information on products and additional information accessible through its corporate Website.
The Hershey Co. along with members of the Grocery Manufacturers Association (GMA), Food Marketing Institute (FMI) and National Confectioners Association (NCA) are voluntarily implementing front-of-pack labeling to share nutrition information, like the Facts up Frontprogram in the U.S. and a complementary system in Mexico.