NAMA president and CEO Carla Balakgie announced that the Coca-Cola Co. has been named a legacy investor to the Positioning for Growth (PFG) campaign, in recognition of the company’s recent significant financial commitment
“The Coca-Cola Co. has supported Positioning for Growth because of our strong endorsement of NAMA’s vision and leadership. Without question, we are hoping that our commitment inspires other NAMA members to play a role in this important campaign,” said Thomas Barlow, senior vice president of vending and wholesale of Coca-Cola and member of NAMA’s board of directors, in a prepared statement.
“We are passionate about joining NAMA’s effort to broaden health and nutrition initiatives that promote consumer choice and personal responsibility in maintaining a balanced diet. We are confident that together we will make great strides in this arena and believe that NAMA can help lead the way,” he continued.
“The good work that NAMA does requires member support – period. Advocacy coalitions and the expansive grassroots efforts undertaken by NAMA are very effective and deliver results that benefit everyone across the board,” Barlow said.
“We are sincerely thankful to Coca-Cola on many levels, particularly since they are a leading force in our industry and within NAMA,” said Balakgie. “There is no question that their participation in Positioning for Growth will have resonance with our industry.”
“In keeping with our role in vending and refreshment services, we look forward to continuing our recognized work in the nutrition arena. With Coca-Cola’s commitment, we will expand our efforts to develop innovative ways to communicate nutrition information to consumers, working alongside our industry partners,” she continued.
“As a proud Coca-Cola alumnae and a leader of Positioning for Growth, I can tell you that this donation is one that is important to the campaign overall and to me personally,” said James Terry, NAMA chair emeritus. “I join our campaign Steering Committee in thanking Coca-Cola.”