Mobile device applications such as location-based services, QR codes, geo-fencing and intelligent vending will allow vending machines and micro markets to actively engage the consumer, and increase the likelihood of a purchase.
Marketing has evolved. Already we've seen the promotions from newspapers and magazines evolve for television, and then change futher for use with search engines and social media sites. Now marketing messages to the consumer have transitioned into mobile devices. Smart-devices, like the iPhone, Android phone and Blackberry, have access to application software capable of immediately impacting and altering consumer purchase behavior. Specifically affected is how a shopper locates, interacts and tracks purchases at various points-of-sale (POS), including unattended POS locations like vending. Read full article.