Green Mountain Offers Two New K-Cup Flavors In Grocery Stores, Pairs Release With Facebook Sweepstakes

Dec. 4, 2012

The Café Escapes® collection of creamy cocoas, spicy chai, and rich mocha from Green Mountain Coffee Roasters now introduces Café Vanilla and Café Caramel k-cups for the Keurig® single cup brewer. These two flavors are available in grocery stores alongside new packaging and a celebratory sweepstakes on Facebook for a chance to win an indulgent-themed prize every day.

"As the busy winter season begins, our consumers are looking for simple ways to carve out a little time for themselves. Café Escapes beverages offer just that break," said T.J. Whalen, vice president of marketing and sales, Green Mountain Coffee Roasters, Inc. (GMCR) Specialty Coffee business unit, in a prepared statement. "With the launch of Café Vanilla and Café Caramel, fans now have more opportunities to take a moment of perfect, delicious respite from the stress of the season, any time of the day, at the touch of a button."

To celebrate the new flavors and to kick off the brand's fresh Anytime Indulgence look, fans are invited to visit the Café Escapes® Facebook page and enter the Anytime Indulgence sweepstakes by sharing a photo of their favorite time of day to indulge. Now through Jan. 9, 2013, all Café Escapes® Facebook fans who enter will have a chance to win one of 60-indulgent themed daily prize packs and one of six spa getaway grand prize trips to San Diego, Calif. or Atlanta, Ga.


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