Frito-Lay Tests Snacks As Alternative Caffeine Delivery System

Nov. 16, 2012

PepsiCo's Frito-Lay is extending its Cracker Jack line to include coffee and caffeine in a version called Cracker Jack'd Power Bites, according to Advertising Age. There will be about 70 mg of caffeine in the coffee flavored 2-ounce package and is designed specifically for adults. Full article. 


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May 30, 2007
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion...