Safeway Sees Success With Mobile Loyalty App

Oct. 17, 2012

Retail store, Safeway, reports positive results after launching its "Just for U" loyalty program app for mobile users, according to Drug Store News. Safeway's CEO said those who downloaded the app were 30 percent more likely to become regular loyalty users and spent between 40 and 50 percent more than those who access the loyalty program from a computer. Full article