Waterlogic USA Taps Aramark’s Barry Bleahen As Vice President Of Marketing

July 27, 2012

Barry Bleahen joins Waterlogic USA as vice president of marketing, North America, responsible for continuing to further strengthen the Waterlogic brand in the region. Bleahen has joined Waterlogic from Aramark, a global leader in food and professional services, where he was associate vice president of marketing. Prior to joining Aramark in 2004, Bleahen worked for Wawa Inc., a retailer in fresh food, convenience and gasoline, in a variety of strategic and marketing roles. He earned an MBA in marketing from Saint Joseph’s University Philadelphia, Pa. in 1991.

Waterlogic has three US subsidiaries - CoolerSmart and innowave, as well as Waterlogic USA which was created in order to develop business opportunities for the revolutionary new Firewall technology with consumer and OEM applications.

innowave is Waterlogic’s wholesaler of POU water dispensers in the US. innowave’s customers include multiple dealers across the US, including, OEMs, 145 independent dealers and Waterlogic’s US direct rental business, Coolersmart. Collectively, Innowave sells Waterlogic machines to around 850 dealers and sales outlets across the United States.

CoolerSmart is Waterlogic’s direct rental business. The company has rental offices in the Mid-West of the US and on the east coast, primarily in the Chicago, Ill. and Philadelphia, Pa. areas.