Mars Chocolate North America announced that the SNICKERS® Ice Cream brand is taking to Twitter to give Americans the opportunity to win 1,000 deliciously cool SNICKERS® Ice Cream bars with a single tweet. There's only one catch: You have to share.
This summer, SNICKERS® Ice Cream is challenging consumers to find the most creative ways they would share 1,000 SNICKERS® Ice Cream bars with friends, family, colleagues – or whomever they please. Beginning on Thursday, July 19, consumers can enter by tweeting @SnickersIceCrm with how they would share 1,000 SNICKERS® Ice Cream bars. The three respondents with the best, most creative answers – in 140 characters or less, naturally – will win 1,000 scrumptious ice cream bars to share at the summer soiree of their choosing.
"We hear from fans all the time that SNICKERS® Ice Cream Bars are almost too good to share, so we felt it was time to give Americans an extra incentive," said Craig Hall, general manager, Mars Chocolate North America in a prepared statement. "We've always had creative fans, and we can't wait to see the novel ways they plan to share 1,000 of these cool summer treats."
The contest began on July 19, 1012 and entries will be accepted until midnight (ET) on Aug. 9, 2012. Consumers can tweet one entry per day during the contest. SNICKERS® Ice Cream will announce the winners via Twitter at @SnickersIceCrm. For a full list of contest rules and guidelines, visit http://twitdoc.com/18R0.
For more information, visit www.mars.com.
