Though carbonated soft drinks face weakened demand and declining sales as a result of higher prices, sales of energy drinks and ready-to-drink teas remain on a hot pace, according to a recent report from Morgan Stanley, reported www.bevnet.com. For the full story, click here.
Editor’s Insight: The cold beverage refreshments industry has become more challenging for vending and refreshment service operators as consumer tastes have become more diverse in recent years.
Many of the more popular beverages carry higher price points than traditional soda, which give vending and refreshment service operators an opportunity to win better margins. Operators need to have machines that are capable of merchandising a wider variety of offerings in order to capitalize on diverse customer needs. They also need to have a good working knowledge of the cold beverage market. 12-20-11 By Elliot Maras
