Lipton And Arizona Vie For Dominance In Ready-To-Drink Iced Tea

    Sept. 27, 2011
    Lipton and upstart Arizona are in a close race for leadership in the $5.3 billion ready-to-drink iced-tea category, a too-close-for-comfort situation that's spurring a big push by Lipton in the coming months.

    Lipton and upstart Arizona are in a close race for leadership in the $5.3 billion ready-to-drink iced-tea category, a too-close-for-comfort situation that's spurring a big push by Lipton in the coming months, according to Beverage Digest figures, as reported in Advertising Age. For the full story, click here.