QR codes, a consumer engagement technology, is emerging in new promotions by restaurants such as Taco Bell and Boudin Bakery, according to Nation’s Restaurant News. Unlike conventional bar codes, a QR code stores information vertically and horizontally, and when a smartphone camera captures its likeness, special software displays on that phone additional information or links the user to a website with data or special offers. For the full story, click here.
Editor’s Insight: Some vending operators are also using QR codes to provide customers information about products, provide promotional materials and engage them in a dialogue.
QR codes are one of the simplest and most cost effective way for service businesses to communicate with customers. There are various Websites that help business owners generate QR codes. One such site is: http://qrcode.kaywa.com/. 09-23-11 By Elliot Maras
