McDonald's Corp. Reports 3.9 Percent Sales Gain In February

March 11, 2011
McDonald's Corp. Reports 3.9 Percent Sales Gain In February

McDonald's Corp. announced global comparable sales growth of 3.9 percent in February. "McDonald's commitment to connecting with customers around the world continues to drive our sales performance," said McDonald's Chief Executive Officer Jim Skinner in a prepared statement. "When customers visit McDonald's they are looking for great-tasting food that is affordable, convenient and served in a contemporary and inviting atmosphere. We are pleased that more customers are finding their great restaurant experience at McDonald's."

In the U.S., comparable sales increased 2.7 percent for February driven by continued strong demand for McCafe beverages, McDonald's popular breakfast, featuring the new Fruit & Maple Oatmeal, and everyday value throughout the menu. McDonald's U.S. remains committed to its long-term strategy of attracting customers by enhancing the restaurant experience, expanding McCafe options to become a beverage destination, and leveraging core products like Chicken McNuggets and the burger line-up.

In Europe, comparable sales rose 5.1 percent in February led by France, the U.K. and Russia. Unique premium menu offerings, including France's new premium beef campaign and the Big Tasty featured in the U.K., ongoing restaurant modernization and enhanced customer conveniences contributed to the month's results.

February comparable sales increased 4.0 percent in Asia/Pacific, Middle East and Africa fueled by sales growth in Japan and Australia, partly offset by China due to the timing of Chinese New Year. Across the segment, compelling menu initiatives, including limited-time offers such as the Big America 2 promotion in Japan and the Value Lunch program in Australia, are resonating with customers and differentiating the McDonald's experience.

Systemwide sales for the month increased 8.1 percent, or 5.2 percent in constant currencies.