Wrigley Introduces Personalized Gum Packaging For Customers

March 22, 2011
Wrigley Introduces Personalized Gum Packaging For Customers

Fans of Extra sugar-free gum can now create and purchase personalized packs featuring their photos and designs via Wrigley's first-ever custom-packaging offer, MyExtra. Consumers can visit www.MyExtraGum.com and upload photos and messages to celebrate and remember a variety of occasions such as weddings, baby showers, birthdays and vacations among countless others.

"Not only is MyExtra an exciting innovation as Wrigley's first ever custom-packaging offer, but it also allows us to help fans of Extra gum celebrate and share important moments in their lives, whether they are creating gifts, favors or personal keepsakes," said Julie Goldman, managing director, Wrigley global upstream innovation, in a prepared statement.

At www.MyExtraGum.com consumers begin the ordering process by choosing a specific theme and template and personalize the pack by adding a message and photo of their choice. During the ordering process, people can also choose to share their finished designs with other users in the gallery.

The custom Slim Packs™ contain 15 sticks of Extra sugar-free gum and cost $4.99 each (prices decrease with bulk orders). The packs are available in three delicious flavors: Extra Peppermint, Spearmint and Sweet Watermelon. It takes between 14 and 21 days to print and ship depending on the shipping method chosen and all major credit cards are accepted.