Founded in 2016, Glow was invented when founders John Larson and Kev Kouyoumjian noticed a whitespace in the functional beverage category. Historically, sparkling waters have lacked function, and functional beverages don’t offer sparkling (carbonated) versions of their beverage. Products include Glow Sparkling Hydration, Glow Sparkling Energy, Glow Ultra Smooth Alkaline Water, and Glow Energy Shots.