SAN DIEGO, CA--(Marketwired - Sep 19, 2016) -- Generation NEXT Franchise Brands announced that the company closed out August with $1,815,000 in franchise bookings. The performance marks the continuation and expansion of their newly-launched frozen yogurt robot kiosk concept Reis & Irvy's.
The Reis & Irvy's Froyo Robot concept accounted for 52 units sold in August and represented the addition of 13 new franchisees. Since its launch in May, 2016 Reis & Irvy's has appointed 59 new franchisees. Generation NEXT now maintains a network of 305 total franchisees between both its franchise brands, including Fresh Healthy Vending which operates 246 franchises.
"I am excited to report that we are continuing our already solid start to fiscal 2017, which has seen the completion of our recent name change and the launch of our second franchise concept. We have recorded $7,199,000 of deferred revenues since the launch of Reis & Irvy's," said Nick Yates, Chairman of Generation NEXT Franchise Brands. "Our quest now is to match these amazing robots with even more amazing locations for our franchisees."
That quest is one that Reis & Irvy's will be kicking into high gear almost immediately. In fact, beginning next month, the brand will be launching a comprehensive messaging campaign across multiple platforms that include print advertising (with multiple cover stories), strategic online marketing, national event sponsorships and location-focused messaging aimed at marrying Froyo Robots together with the ideal location.
"Our Froyo Robots revolutionize the customer experience within any location they are placed," says Paul Schmidt, Chief Marketing Officer for Generation NEXT Franchise Brands. "Whether it's a mall, movie theater, grocery store, hospital, convenience store, tourist attraction or college campus, a Reis & Irvy's Froyo Robot enhances the customer environment and allows us to provide endless opportunities to both our franchisees and to their respective host locations. Opportunities that go well beyond profitability, but rather forge greater customer retention, increased traffic and brand loyalty. That is the core foundation for our newly focused brand campaign and one which we are excited to announce."
