Video: Pepsi Max’s NFL Vending Machine Gets Users To Pay With Enthusiasm

Nov. 3, 2015

Pepsi Max, an Official Sponsor of the NFL, introduced the oomph!-o-meter vending machine to Wembley Stadium in London, England last week to encourage Brits to show their enthusiasm for American football. The oomph!-o-meter challenged users to interact with the machine through high fives, chest bumps, tackles and shouts of enthusiasm in order to win prizes.

The machine was brought to the International Series game between the Jacksonville Jaguars and Buffalo Bills on Oct. 25th.  Watch the video here.