Happy adds shareable 48-ounce cold brew to ready-to-drink lineup
Ready-to-drink coffee brand Happy is expanding into refrigerated coffee with a 48-oz cold brew. The brand said the multi-serve format is its first shareable bottle and marks its entry into the refrigerated coffee category.
The product is offered in two unsweetened flavors: Cold Brew and Perfect Vanilla Cold Brew. It is made with 100% Arabica beans. According to the company, each 48-ounce bottle provides about four 25-calorie servings.
Why this matters for convenience services operators
- Brand expansion from single-serve into shareable packaging reflects broader “pantry-to-fridge” growth for the brand. Ready-to-drink cold brew options continue to enjoy consumer acceptance.
- Larger formats may influence how shoppers compare value versus single-serve ready-to-drink coffee.
- Operators should be alert to increased consumer demand for refrigerated coffee at micro market and pantry locations, alongside energy drinks and teas.
About the Author
Linda Becker
Head of Content
Linda Becker is head of content for Automatic Merchandiser and VendingMarketWatch.com, responsible for the brands’ overall content strategy, planning and performance. She oversees the creation and performance of editorial and multimedia content across platforms such as magazines, websites, webinars, podcasts, newsletters, videos, social media, events and eBooks.
Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and its essential role. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].