Planet Oat rolls out white chocolate raspberry oatmilk creamer
Why this matters
- Flavor: The new white chocolate raspberry oatmilk creamer reflects ongoing demand for flavored coffee additions that feel more like café beverages.
- Formulation: Oatmilk’s prominence in this launch underscores the continued growth of non-dairy alternatives in mainstream coffee occasions.
- FOMO: Limited-edition flavors are becoming a key tactic for brands to create urgency and drive trial across both retail and away-from-home channels.
Planet Oat has introduced a new limited-edition coffee creamer flavor, White Chocolate Raspberry Oatmilk Creamer. The product combines white chocolate and bright raspberry notes and is designed to add a more indulgent profile to hot and iced coffee. The creamer from the top-selling oatmilk brand in the United States will be available at major grocery retailers nationwide beginning this month.
The launch is part of a promotional tie-in with the television series “Emily in Paris,” produced by Paramount Television Studios and creator Darren Star. Planet Oat describes the flavor as a way to bring a café-style experience into everyday coffee routines at home. Planet Oat has also partnered with actress Ashley Park, a cast member of “Emily in Paris,” to help promote the new creamer. Park said the creamer works well in her morning coffee and evokes the flavors of Parisian pastry shops.
According to a company statement, Planet Oat sees growing consumer interest in flavor, variety and sophistication in coffee, and the white chocolate raspberry profile is intended to meet that demand.
Planet Oat appears as a brand in multiple breakroom/foodservice wholesalers tied to Vistar, as well as office-supply distributors that typically serve vending and office coffee operators. Operators who already buy snacks and beverages through a Vistar-aligned wholesaler should ask their rep to check for Planet Oat creamers or add them to their standard order guide.
