Franke Coffee Systems Americas, a division of the Franke Group and manufacturer of professional, fully automatic coffee machines, welcomes coffee operators, distributors and partners to its new showroom at the company’s headquarters in Smyrna, Tennessee.
Sharing their mutual passion for coffee, Franke and its customers can come together to use the showroom as the center for finding solutions that drive business success. The new showroom is dedicated to creating premium coffee experiences for customers, guests and visitors, as well as to reinforce the company’s presence and penetration in the North American market.
The showroom provides firsthand access to Franke’s A-Line portfolio of fully automatic coffee machines, from the compact and award-winning A400 Fresh Brew to the A1000 FLEX, through to the semi-automatic S700, which allows visitors a more hands-on approach to creating barista-quality milk foam. In addition, Franke also presents its signature coffee technologies, iQFlow, FoamMaster, CleanMaster, Franke Digital Services and more. Partners and customers can experience each of these high-performance features for themselves, at just the touch of a button. The new showroom promises an immersive experience for coffee enthusiasts, industry professionals, and business owners seeking top-tier coffee solutions.
The showroom’s design, floorplan, lighting and furnishings combine to create a natural guidance that engages each visitor. Generous spacing ensures there is freedom of movement to explore each machine and its capabilities. As Franke continues to prioritize coffee competency and practical knowledge-sharing with its customers, the space provides the opportunity for training and engagement across its full portfolio of coffee machines.
“This showroom has been designed to bring our brand vision to life,” Doug Smith, vice president of sales at Franke Coffee Systems Americas, said in the announcement. “We are excited to open our doors and invite the coffee community to experience the craftsmanship and innovation that define Franke. This showroom is a testament to our dedication to providing top-of-the-line coffee solutions for businesses of all sizes. It expresses our conviction that coffee is so much more – it’s about creating memorable coffee moments. This is the place where our partners and customers can connect with us one-on-one and take advantage of the expertise and knowledge that we are eager to share. It’s all about supporting them so they can create memorable coffee moments for their guests with every cup.”
