Apex Restaurant & Market Solutions partners with Moii Coffee

Nov. 15, 2023
Apex Restaurant & Market Solutions announced it has partnered with Moii Coffee, founded by Saint Louis University student Firaol Ahmed, to serve its freshly roasted Ethiopian coffee.

Apex Restaurant & Market Solutions announced it has partnered with Moii Coffee to serve its freshly roasted Ethiopian coffee. Apex is a large independently owned corporate foodservice company based in Missouri with offices in St. Louis and Kansas City.

Founded in 2022 by owner and Saint Louis University sophomore Firaol Ahmed, Moii Coffee uses coffee beans from Ahmed’s family farm and local farms located in Ethiopia. All the coffee is roasted at commercial roastery First Crack Coffee in St. Louis.

“This is a significant milestone for us,” Ahmed said in the announcement. “I’m thankful for the chance to partner with Apex, and witnessing their unwavering commitment to excellence is truly inspiring for our company, as we share the same dedication to delivering exceptional coffee. Our coffee comes from my family’s farm, and in 2021, we won the Ethiopian Cup of Excellence. This achievement reflects our family’s nearly century-long history as coffee farmers.”

Apex has more than 270 micro markets located in office and manufacturing facilities across Missouri including St. Louis, Kansas City, Sedalia and Columbia. The convenient self-checkout markets offer employees a wide selection of healthy food and quality beverage options. Approximately 10% of Apex’s micro markets are hybrid facilities, which feature a chef-prepared hot food component available for purchase. Apex also offers Elite Cuisine, its flagship culinary experience that handles all corporate dining and catering services.

“Firaol operates a one-person company that specializes in importing, roasting, packaging, and selling coffee from three areas of Ethiopia, including the Harrar region where he was born and raised,” Apex Restaurant & Market Solutions CEO Jim Schweppe, said in the announcement. “Firaol’s entrepreneurial success story aligns with our company’s commitment to excellence in a continuously evolving work environment. We are excited to bring Moii Coffee’s high-quality and exceptional tasting coffee to our clients.”


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