JDE Peet’s announces launch of new paper pack for soluble coffee

July 21, 2023
This new paper pack solution, the first of its kind in the coffee market, will be recyclable.

JDE Peet’s, a leading pure-play coffee and tea company, announced its intention to launch a new paper pack for its soluble coffee ranges.

This new paper pack solution, the first of its kind in the coffee market, will be recyclable. It is designed to create a more sustainable ecosystem in the soluble coffee market by incentivizing the reuse of existing glass jars and tin formats. Moreover, the coffee from this new paper pack will generate the lowest carbon footprint within the existing range of JDE Peet’s products.

This new range will be available in selected markets across multiple brands of JDE Peet’s’ portfolio as of 2024.

Fabien Simon, CEO of JDE Peet’s, commented in the announcement: “This is an important step in driving the sustainability agenda of our company and yet another sign of our leadership in innovation. We know that reducing packaging and promoting recyclability and reusability are increasing consumer needs. By providing more sustainable solutions within soluble coffee, one of the world’s most beloved and consumed beverages, we can maximize our positive contribution in decarbonizing our own portfolios and the coffee market as a whole.”

JDE Peet’s is working to reduce the amount of packaging material and associated carbon emissions, used in both manufacturing, transport and end-of-life disposal. This innovative new paper pack directly supports the company’s effort of minimizing its carbon footprint across its entire value chain and its goal of moving towards 100% of packaging designed to be reusable, recyclable or compostable by 2030. In line with this, in 2022, JDE Peet’s set targets validated by the Science Based Targets initiative (SBTi) to reduce emissions across scopes 1, 2 and 3. 


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