Bad Ass Coffee of Hawaii, a leading coffee franchise renowned for its premium sourcing of Hawaiian coffees and memorable cafés, closes out a record-breaking year awarding 45 franchise agreements while opening eight new stores.
The brand also continues to achieve high performance marks with a 76% average unit volume increase compared to that of pre-COVID, 2019.
Key to its strong performance has been strategic systemwide investments and enhancements to strengthen overall brand infrastructure and support. Notable accomplishments in 2022 range across digital innovations, strategic development plans, new hires, and menu announcements - including:
- The debut of new store prototype designs, igniting rapid growth as stores are set to open more quickly, efficiently, and successfully.
- Implementing a single POS platform across the system to improve operations and enhance the guest experience.
- The implementation of the company's first ever loyalty program and online/mobile ordering system.
- The rollout of a new comprehensive online learning platform for franchisees to streamline communications and training.
- Seasonal LTO launches – such as The Island Bloom Latte, Beach Bonfire Cold Lava Cold Brew, Cold Brew Lemonade, Winter Wanderlust LTOs, and more – alongside a significant five-year menu innovation project to provide a comprehensive future roadmap for both food and beverage offerings that are on-trend and inspired by Hawaii.
"We're very proud of the milestones that we achieved in 2022 and the positive impact that they have had on our franchisees' business," Scott Snyder, CEO of Bad Ass Coffee of Hawaii, said in the announcement. "Our continued and aggressive push to build a best-in-class national coffee franchise opportunity with a strong infrastructure, technology & innovation, and a craveable menu has Bad Ass Coffee of Hawaii poised for even bigger strides in 2023."
According to Bad Ass Coffee's 2022 FDD, the top 25% of stores saw average net sales of more than $1.2 million. Over the past several years, leadership has been building a strong infrastructure and telling the brand story and growing the brand footprint through an omni-channel sales strategy.
Bad Ass Coffee recently signed its largest deal in brand history with the announcement of a 20-unit agreement in Florida. In 2023, leadership aims to hone in on development efforts in the Southeast, Southwest, and Coastal DMAs, in addition to re-establishing store presence in Hawaii. With a robust pipeline, the brand is projecting 20-30 new store openings by year-end. These development efforts contribute to Bad Ass Coffee's overall goal to open 150 new locations over the next four years.
Amid this era of high-growth, Bad Ass Coffee plans to continue to increase its brand awareness while honoring its Hawaiian heritage. Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 with the dream of sharing American-grown, premium Hawaiian coffee with customers everywhere. In addition to premium coffee from the famous Kona region of the Big Island, Bad Ass Coffee also sources from Kauai and Maui. Beyond premium Hawaiian coffees, Bad Ass Coffee of Hawaii serves up a full menu of popular blended drinks, signature lattes, cold brews, teas, innovative foods with a Hawaiian twist, and branded merchandise.
