NuZee Inc. has been named 2022's most innovative company in coffee processing by World Finance. The annual awards recognize trend makers in their respective industries who drive cutting-edge innovation and initiatives and whose operating methods shift to new and transformational models.
"We are honored to have been named the coffee industry's most Innovative Company in Coffee Processing by World Finance," Masa Higashida, CEO at NuZee, said in the announcement. "Our team is dedicated to creating great coffee experiences and to disrupting the $12 billion capsule industry."
NuZee responds to the consumer demand for convenience and quality with products that meet both lifestyle and taste expectations of today's coffee drinker. Its products include single-serve pour-over and brew bag coffee formats. Coffee is pre-measured, providing simplicity and allowing coffee drinkers to practice mindful and responsible consumption by brewing only what they require.
Investments in R&D initiatives have resulted in improved extraction and taste. "Our goal is to recreate a barista-quality brew that highlights a coffee's unique characteristics," Marie Franklin, SVP of sales and marketing at NuZee, added in the announcment. "Coffee roasters are looking for new ways to reach consumers and we are happy to provide solutions that not only excite customers but preserve their craft."
The acquisition of Dripkit in spring 2022 expanded NuZee's portfolio to reach the specialty coffee consumer, adding premier roaster partnerships and helping NuZee further solidify its position as a leading alternative single-serve coffee company.