Cafection rebrands as Evoca North America

Nov. 15, 2022
Cafection Ventures announced it is changing its corporate name to Evoca North America, affirming momentum in the commercial coffee machine market.

Cafection Ventures Inc., a manufacturer and distributor of commercial coffee machines for U.S. and Canada markets, announced it is changing its corporate name to Evoca North America Venture Inc.

According to the announcement, this new name will better represent the North American entity of the Evoca Group in support of its new market development efforts by better positioning the value of its five brands portfolio.

In 2017, Cafection Ventures Inc., a leading manufacturer of bean-to-cup coffee machines for the OCS market in North America, joined Evoca Group, a world-leading company in the out-of-home coffee machine industry.

Since 2018, Evoca North America has introduced four new brands: Gaggia Milano, Saeco, Necta and Wittenborg. Its operations are in the OCS sector, as well as the foodservice market with the distribution of the Gaggia Milano professional machines.

The integration with Evoca Group led the company to be one of the largest manufacturers and distributors of professional coffee machines in North America.

Denis Belleau, CEO of Evoca North America, said in the announcement: “Over the years, we have built experienced sales and technical teams specializing in OCS and foodservice, along with an industry-leading after-sales service team and an extensive service partner network. All of this combined with the high quality and reliability of Cafection, Gaggia, Necta, Saeco and Wittenborg products allows Evoca North America to bring an unmatched 360-degree coffee experience enhancing our customers’ and coffee consumers’ everyday lives.”

As part of the name change, on October 24, Evoca North America launched its new company website at


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