Fire Department Coffee enters ready-to-drink category with release of spirit-infused Nitro Cold Brew

Sept. 29, 2022
Fire Department Coffee, a veteran-owned brand, announced its entry into the ready-to-drink category with the launch of Fire Dept. Coffee Nitro Cold Brew.

Founded in 2016 by firefighter/paramedic and U.S. Navy veteran Luke Schneider, Fire Department Coffee is a NaVOBA certified veteran-owned business dedicated to handcrafting great-tasting coffee and supporting first responders.

The brand announced its entry into the ready-to-drink category with the release of Fire Dept. Coffee Nitro Cold Brew. Its growing assortment of ground, whole bean, single-serve pods, and ready-to-drink coffee is freshly roasted in Illinois by a team of firefighters, first responders and coffee experts.

The cornerstone of its new line, Nitro Irish Coffee, is a first-of-its-kind, non-alcoholic, canned Nitro Cold Brew infused with real whiskey and cream. It is available now, alongside three additional varieties: Nitro-Charged Latte, Nitro-Charged Shellback Espresso, and Nitro Vanilla Bean Bourbon, each in 7-oz single-serving cans exclusively on Distribution will expand to grocers and other nationwide retailers in the coming months.

"Customers have been asking for a simpler, faster way to experience their favorite Fire Dept. Coffee on-the-go, so the introduction of Nitro Cold Brew is our answer to their call," Luke Schneider, founder and CEO of Fire Dept. Coffee, said in the announcement. "With this release we're not only offering a new way to experience our coffee – but we're also bringing our proprietary, non-alcoholic spirit-infusion process to the ready-to-drink category for the first time."

For its Spirit Infused Coffee varieties, including Nitro Irish Coffee, coffee beans are infused with premium whiskey before roasting out the alcohol, leaving behind only the spirit's bold aroma, natural flavors, and familiar taste – a proprietary process the brand introduced in 2016. The end result is a cold brew that is flavorful and complex in palate.


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